Any time JoJaMart comes up in the game it's cited how cheap they are and how much of a selection they have, but when you, the player, go into the store their prices are laughable and they barely have any more stock than Pierre does (That being, exactly the same stock as Pierre and then also a JoJa wallpaper, lamp, and cola). No player in their right mind would actually shop at this store. And I totally understand where ConcernedApe is coming from with this. He doesn't want people to support JoJa because, technically, that's the bad ending. That's a problem, though. We shouldn't be railroaded into going a certain way when the game explicitly states that going the way we aren't supposed to go is much more efficient, but it turns out to be a bold faced lie when we try that route and it's not. Going to JoJaMart is already a time sink in early game because it's directly on the opposite end of the map from your farm, but once you go there the first time and realize the place is BS you will literally never, ever return. JoJaMart is not actually a threat in the game because it isn't allowed to be. It's specifically designed to be as inconvenient as possible so that no one would ever want to visit JoJa more than once. So! My suggestion. ------------------ Make JoJaMart actually run the way the game says it does. Cheaper items. A broad variety in their stock, maybe even out of season items (that could be understandably more expensive). Let them sell furniture, prepared meals, fishing rods, etc. JoJaMart is supposed to be direct competition and a threat to the livelihoods of Pelican Town's key shopkeepers. Let it be that. But don't let it be that with nothing in exchange. Set an invisible goal for JoJa to achieve where if they meet or exceed a certain amount of profit (say 50k or 100k) they are able to purchase the Community Center from Mayor Lewis, who is cited in game to have said doesn't have enough funds for several important things in town (fixing bridges, fixing the bus to the desert, keeping the Community Center at all, etc.) so that they can build their warehouse. Let JoJaMart send out letters to the player at certain milestones of their goal (20%, 40%, 70%, 90%, 100%) thanking the community for 'coming together' with JoJaMart. And at these milestones have the shopkeepers of the other stores, Pierre, Robin, Gus, Willy, either hike their prices because the prices need to go up for them to afford the roof over their heads or drop their prices bit by bit to try to draw in more customers for the same reason. Show the effect that JoJaMart actually has on the community and the power it has over its residents. If JoJaMart succeeds: The success of JoJaMart causes too much stress on Pierre, and the fact that he was already so work focused before JoJaMart and even more of a mess after their arrival causes his marriage to fall apart. Pierre and Caroline get a divorce. Pierre moves out of town and Caroline eventually becomes marriageable. Robin is forced to work at JoJaMart as a building contractor. While JoJa certainly didn't supply the ability to construct anything on the farm, something only Robin could do, the fact that they sold a wider variety of cheaper furniture, furniture sales that brought her much more revenue than doing the occasional fixer-upper or brand new construct which happened very infrequently because everyone in town but the player already had everything they needed, drove her almost entirely out of business. But rather than close up shop she goes to work for JoJa, doing the same jobs but with a different uniform. She's not happy about the change. She misses the freedom. But she has bills to pay and mouths to feed and she's not about to lose her home and her family to changing times. Willy has no love for JoJa and doesn't intend to work for them. His small shack is thankfully cheap enough that he doesn't have to worry too much and his fishing lifestyle keeps him mostly self sufficient, but he ends up hanging out with Linus at his tent more. He wants to have a friend who will be able to help him survive... just in case. Willy teaches Linus to fish so he doesn't have to rifle through people's trash cans anymore and Linus teaches Willy how to be more self sufficient as an outdoorsman. Good spots to find berries or edible roots, how and with what to bundle up in the winter so that you don't lose your limbs to the cold, and how to fend off stray dogs or hungry wolves that wander into your tent in the night looking for food. Gus is the least effected, being the only shopkeep whose main business model is something JoJaMart can't do. Be a full fledged bar and diner. His prices are steeper, due to JoJa's cheaper prices sending most customers looking for quick meals and alcohol elsewhere, but he understands that he's still untouchable by them, for the time being. He tried to buy his stock exclusively from Pierre while he was going out of business, but one store can only do so much. He still tries to buy mostly from the locals but JoJa has been offering him deals and if he wants to lower his prices again and keep the restaurant profitable, well... But! Before it reaches the end. Allow the player to turn it around. If the player sees that supporting JoJaMart by buying from it is actually harming the community then let them switch sides and buy from the local shopkeepers to support them, instead. Money spent on the local shopkeepers is lost profit from JoJa, and if JoJa loses enough profit (350k or 400K, some high number to make it achievable within a few years but understandably difficult in the face of a giant corporation's wallet) they will be forced to shut down due to a lack of commerce. And at certain milestones of JoJaMart's decline have them send out letters to try to entice the players back. Discounts, freebies, "For today only!", maybe even an offer to buy your items instead, offering higher sale prices for you to maximize profit etc, and doing this would replace your farm's shipping bin with a JoJa bin. If their plans fail and JoJaMart has to bail out, then allow the players to do something with the now vacant and ugly portion of the map. With all the funds the mayor now has due to the influx of revenue that the player brought to town by supporting the local economy he has more than enough to refurbish the old JoJaMart into something new and exciting for the town. But what should it be? Being the driving force that brought such life back into the town, the mayor turns to the player for suggestions. But whatever you choose, the Mayor does have one more surprise for you. A new Festival for the town. Something to commemorate the town coming together and supporting each other in the face of adversity and to remind the townsfolk to be there for one another in times of hardship. The Community Festival, which will be held at the old JoJaMart location once it's done being refurbished. The player is the main celebrant of this festival, but on the day of the festival the player has the ability to ask the mayor to have Linus be the center of attention for the night/be the player's wingman for the celebrations. ------------------ These are just my suggestions to improve the feel of the game and make JoJaMart something to actually consider and have it make a real impact on the game, rather than a portion of the map we see one time, maybe twice, and then never again. Please feel free to make suggestions of your own, tell me if you think something I've suggested would work better another way, or just give a thumbs up!